Find or Sell any Parts for Your Vehicle in USA

Mercedes-Benz considering Aston Martin buyout

Wed, 02 Apr 2014

Mercedes-Benz is reportedly considering a deal to buyout sports car manufacturer Aston Martin, fuelling rumours that the canned Aston Martin Lagonda SUV concept from 2009 (pictured above) could once again be back on.

The move would see Merc increase its current 5% stake in the British brand following a deal announced last year to supply AMG engines for Aston’s next generation of sports cars.

On Bing: see pictures of the Aston Martin Lagonda SUV concept

Find out how much a used Aston Martin costs on Auto Trader

It’s no secret the firm has been toying with the idea of a premium SUV following the Lagonds concept, so with Mercedes technical expertise and existing model range, it opens up potential new models to Aston Martin.

MSN Cars caught up with Aston CEO Dr Ulrich Bez late last year, with the company boss highlighting “we’re the only ones not doing this [making an SUV]. We don’t have the financial means to do this.”

Investment from Mercedes may mean a high-end off-roader – such as a production version of the Lagonda concept – could come to fruition, underpinned by Mercedes’ future ML 4X4 platform and using AMG powertrains.

The next-generation M-Class is thought to be less than three years away from production, so the forthcoming chassis will likely underpin any future Aston off-roader.

According to Bloomberg, the deal is more than just rumors, with initial talks having already taken place.

A potential future tie-up between the two companies could go further than just one model, too.

An Aston Martin derivative of the Mercedes S63 AMG luxury saloon would certainly fit with the high-end sporting nature of the British brand, and would open the firm up to yet another new set of customers.

According to Autocar, Mercedes-Benz chief executive officer Dieter Zetsche did not do anything to quell the rumours, outlining, “This [Aston Martin] is a fantastic brand, and we are willing to support its further development.”

A cryptic statement maybe, but it certainly doesn’t rule out a Mercedes takeover in the future.

With BMW owning luxury brand Rolls-Royce and Volkswagen having been at the helm of Bentley for years – with both British brand also busying themselves with SUV projects – it would be a strong opportunity for Merc to acquire a luxury marque, putting it on a level standing with its German counterparts.

On Bing: see pictures of the Aston Martin Lagonda SUV concept

Find out how much a used Aston Martin costs on Auto Trader

MSN Cars catches up with Aston Martin CEO Dr Ulrich Bez

Why Rolls-Royce, Bentley, Aston and Jag are going SUV crazy