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Michelin Challenge Design Selects Designs for 2009 NAIAS

Tue, 16 Sep 2008

The Michelin Challenge Design Jury met in July at Art Center College of Design and selected the designs that will be displayed next January at the 2009 North American International Auto Show (NAIAS) at the Cobo Center in Detroit.

The entrants were challenged to create vehicles in support of the central theme ‘BRAVE+BOLD'; America's Next Iconic Vehicle. The designs were evaluated for uniqueness, emotional appeal, design courage and technical execution.

The 2009 Michelin Challenge Design Jury included:  

- Stewart Reed, Chair, Transportation Design Department, Art Center College of Design, Michelin Design Consultant & Jury Chairman
- Chuck Jordan, Retired, Vice President of Design, General Motors
- Geza Lockzi, Director of Design, Volvo Monitoring Concept Center
- Dave Marek, Chief Designer & Sr. Manager, Automotive Styling Group, Honda R&D-Americas
- Frank Saucedo, Director, General Motors Advanced Design Studio
- Freeman Thomas, Director, Strategic Design, Ford Motor Company
- Geoff Wardle, Director of Mobility, Industrial Design, Art Center College of Design
- Ezekiel Cole Wheeler, Transportation Design Student, Art Center College of Design

The jury selected more than 30 designs from participants from 20 countries that will be unveiled and displayed within the Michelin exhibit at the 2009 North American International Auto Show.

Complete information on Michelin Challenge Design is available at