Peugeot 208Wed, 02 Nov 2011
Peugeot today unveiled the all-new 208, which will replace the 207 in spring 2012. Entirely new from the ground up, the French firm's latest B segment model is said to ‘represent a true generation leap' over its predecessor and embody ‘the principles of agility and efficiency'.
"The strength of the 208 lies in its style: it is a real ball of energy," says Peugeot's design director, Gilles Vidal. "It has the potential to please everyone, like a popular piece of music that touches the human soul regardless of culture."
Known internally as the A9 project, the new 208's design has been influenced by some of the automaker's recent concepts, which brings the new car in line with some of the current vehicles in the range. Weighing in at 975kg, the new car sheds an average 110kg over its predecessor and is 70mm shorter in overall length and 10mm shorter in height.
The 208's cabin features ergonomically optimized controls, ambient lighting, a touchscreen HMI and an IP binnacle reminiscent of that in the recent HX1 concept shown at the Frankfurt motor show. Interior space has also increased over its forebear, with 50mm more kneeroom at the rear and more cargo space.
Photo Gallery: Peugeot 208