Peugeot 308 stars at the 2013 Frankfurt Motor Show

Peugeot is going up-market with its new 308 hatchback, making its world premier here at Frankfurt 2013.

Quality and sophistication is the target for the new car, with the French firm setting its sights high. Question is, can it deliver on the promise and truly compete with premium rivals, such as Audi and VW?

By Sean Carson, contributor, MSN Cars