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Peugeot and Philippe Starck design bicycle for Bordeaux scheme

Mon, 13 Feb 2012

Peugeot and accomplished designer Philippe Starck, have developed a unique bike for the city of Bordeaux as part of their continuous promotion of cycling in the city.

The new concept of bike-scooter, proposed by Starck and adapted for production by Peugeot, will help in the city's ongoing efforts to improve mobility within Bordeaux.

In 15 years the number of cyclists has tripled after a number of initiatives came into effect, two examples being limiting traffic and developing the tramway within the city. Currently over 10 percent of residents now commute by bike.

Mayor of Bordeaux Alain Juppe says, "Bordeaux is a city where the bicycle in all its forms plays an increasingly large role. Beyond the achievements involved, it seems necessary to open this forward thinking: we need to think about the future of cycling."

Sandrine Bouvier of Peugeot says, "Constant innovation in mobility is a major challenge for the brand since the launch of Mu by Peugeot in September 2009. To successfully produce Starck's vision to the standards of the city of Bordeaux is exciting for us."

Starck is no stranger to transpoprtation design, having created a number of motorbikes and bicycles for companies such as Aprillia and Voxan.

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By Rufus Thompson