Porsche makes £14k on every car it sells, Bentley makes £12.7k

Porsche made £14k on every car sold in 2013

If you need an illustration of how much more profitable high-end sports and luxury cars are than mainstream cars, VW Groups sales figures demonstrate it perfectly. At the extreme ends of the profit per car spectrum, Porsche made an enviable £13,931 for every car it sold in 2013 and VW made just £615 (although SEAT actually lost £330 on every car it sold) .

In fact, although you might expect the higher-priced Bentley range to make more per car than a Porsche, Bentley only managed a creditable second place on VW Group’s profit per car table, turning in £12,700 profit for every car it turned out (11,000 of them in 2013).

That may, on the face of it, seem a bit odd, but it’s probably explained by Porsche’s biggest seller, the Porsche Cayenne, using plenty of parts from the more mainstream VW products, based as it is on the Touareg, which would yield much better cost benefits than Bentley can find with its Phaeton underpinnings for the Continental GT.

One VW Group maker you might have expected to turn a big profit per car is Lamborghini (Lamborghini had record turnover in 2013), but as Lamborghini’s results are lumped in with Audi’s. it’s impossible to tell just how much profit per car was made.

However, with an average profit for car at Audi of £3,728 (including Lamborghini), VW is making six times as much profit per car with Audi as it does with VW brand cars.

By Cars UK