Ram expands Black Package to Heavy Duty pickup rangeThu, 03 Apr 2014
The mean visual treatment of the Ram 1500 Black Express package is spreading to other trucks in the Ram lineup. That's right; fans of the blacked-out look will no longer need to buy aftermarket parts separately, or resort to rattle-can customization. Their truck has arrived.
The Ram Black Appearance Group is meant to combine both power and style, with a long list of standard features that are favorites of pickup trucks owners, and very soon you'll be able to purchase a Ram Heavy Duty 2500 and 3500 with this appearance and options package.
The brand new Ram Heavy Duty Black package is set apart by an all-black exterior, and includes 20-inch black aluminum wheels, fog lamps, and a black grille surround with black horizontal inserts. The front and rear bumpers are now body color, and Ram has even extended this look down to he badges on the grille and the tailgate. In addition, all body-side badging has been removed to give the truck a cleaner look. When optioned with a Cummins engine, only "Diesel" badging will remain.
The unusual design details carry over to the truck's lighting, as the halogen projector headlamps have been given black bezels, 15 amber LEDs for park/turn/position lamps, and three amber LEDs for the side markers. Ram has also extended the theme to the tail lamps, which now include black finishes on the 15 red LEDs, with three red LEDs for the side markers. As part of the Ram Heavy Duty Black package, the trucks will include Parksense and Parkview assists.
"Ram has continually pushed the limits of truck design and paved new themes that have been copied by competitors," said Reid Bigland, President and CEO of Ram Truck Brand. "The Black package on the Ram Heavy Duty is proof that our designers are passionate about trucks and will continue to maintain our trendsetting leadership."
Ram will offer the Black Package in just about every iteration of the 2500 and 3500 trucks, including Crew Cab, Mega Cab, Big Horn/Lone Star, and Laramie models, available in two-wheel and four-wheel drive. This package is open for ordering now with trucks starting at $43,335.
By Jay Ramey