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Roewe 950

Tue, 10 Apr 2012

SAIC has released details and images of the production version of its new Roewe 950, which will make its world debut at this month's Beijing International Motor Show. The Roewe 950 will be the flagship product of SAIC's range.

The new sedan is the creation of both SAIC Design and Pan Asia Automotive Technology Center (PATAC) and is a substantial reworking of the Buick LaCrosse. Due to the joint-venture co-operation between SAIC and General Motors, Shanghai GM has apparently authorized SAIC to develop its own flagship model based on Epsilon II platform.

At the front the Roewe 950 is characterized by the brand's ‘Flying-V' identity. This is most clearly seen in the large flying wing grille, which is stronger than on any previous Roewe as well as in the subtle diving feature lines on the front and rear bumpers. A straight shoulder line replaces the ‘double sweep peak' shape of the LaCrosse, giving a very different character. Its DLO remains the same as the Buick's save for a slight upward flick at the base of the rear quarter light. At the tail, the horizontal lamps, down-turned chrome accent and rectangular exhaust finishers appear elegant if conservative.

Inside, leather seating, wood and metal-toned touches feature throughout the LaCrosse-derived interior, which aims to create a comfortable and functional ‘DaQi' (a Chinese term roughly translated as ‘chic') business environment.

The Roewe 950 measures 4,996mm in length, 1,857mm in width and stands at 1,502mm high with a 2,2837mm wheelbase.

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