Rolls-Royce confirms new convertible - a Wraith cabrioTue, 05 Aug 2014
By Tim Pollard
05 August 2014 12:49
Rolls-Royce today confirmed a new, eighth model range - a convertible due to join the Phantom, Ghost and Wraith in mid-2016.
Goodwood is being tight-lipped on the exact identity of the new Rolls, but CAR can confirm it is the Wraith convertible. Not that Rolls-Royce would do anything as vulgar as call it that; expect a new name.
Rolls-Royce methodically works through its model ranges, which invariably start with a limousine, then add a coupe and - finally - a convertible.
The new model will, says Rolls-Royce, ‘boldly shape the future of the marque with contemporary, graceful and sensuous styling. It will deliver effortless, open-top touring through the perfect marriage of modern Rolls-Royce luxury, style and elegance with an engaging and exhilarating driving experience.’
Expect to see the new convertible Rolls-Royce drophead model in spy shots soon; Goodwood confirmed that the development programme was live with immediate effect.
Torsten Müller-Ötvös, chief executive officer at Rolls-Royce Motor Cars, said, ‘I am truly delighted to confirm today the development of our new model which will open an exciting new chapter in the great story of Rolls-Royce Motor Cars.
‘We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership.’
The new Wraith convertible is the next step in the expansion of Rolls-Royce, which is systemically adding variants and new bodystyles to grow into new segments.
The Wraith coupe was the brand's seventh model range, drawing in new customers to the famous British brand. And it seems to be working: global sales in the first half of 2014 rose 33% compared with last year.
By Tim Pollard