Rolls Royce in the London 2012 closing ceremonyMon, 13 Aug 2012
Three special Rolls Royce Phantom DHCs featured in last night’s Olympic closing ceremony – without the Rolls Royce logos.
It’s been a good Olympic Games for BMW.
They scored a big PR coup with the remote-controlled MINIs that gathered Javelins and discus in the field events, and they’ve managed to get Rolls Royce front and centre for the closing ceremony last night.
A trio of Rolls Royce Phantom II Drop Head Coupes – painted in English White – became mobile stages for Jessie J (who managed to get a bigger smile out of Brian May later in the event than Freddie ever did), Tinie Tempah and Taio Cruz.
But this is the Olympics, so ‘Branding’ isn’t allowed in the main arenas. Rolls Royce got round that by creating unique, newly designed badges for the closing ceremony cars.
The grill badges featured the Spirit of Ecstasy with a Union Jack instead of the traditional flowing gown, the steering wheel got a laurel wreath and torch, the wheel centres (self-righting – this is a Roller) said ‘London 2012′ and got the Olympic motto ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’) and the tread plates proclaimed each car ‘One of Three’.
Torsten Müller-Ötvös, Rolls Royce boss, said:
I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute.
These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.
By Cars UK