Skoda CITIGO launches with Stonehenge replica in LondonTue, 19 Jun 2012
The Skoda CitiGo – the Skoda version of the VW up! – launches this week in the UK with a replica Stonehenge made of scrap cars.
It’s hard to come up with an original way of launching a new product, but Skoda have made a decent bash of it for the UK launch of the Skoda CitiGo – the Skoda version of the VW up! – with a scrap metal sculpture dubbed ‘Citihenge’.
The Stonehenge sculpture has been created using 18 scrap cars and stands over five metres high with each ‘henge’ measuring five metres wide and the whole structure weighs in at 30 tonnes.
Skoda has commissioned the Citihenge sculpture to celebrate the UK launch of the CitiGo, and sculptor Tommy Gun has spent three months building it and it’s currently sat on Potters Fields on the Southbank in London until the 20th June.
Designed to withstand up to a force 12 hurricane, the Citihenge sculpture was erected in Potters Fields in less than 12 hours and is 100 per cent recyclable (which, as it’s made from scrap cars is no huge surprise).
Once the summer solstice has come and gone the Citihenge sculpture will be off on a tour around the UK before ending up at the Goodwood Festival of Speed on 28th June.
Sculptor Tommy Gun said:
The Citihenge project has been the most amazing challenge. Stonehenge is a huge, iconic structure and the Citihenge replica is too. It is made entirely from old car parts, which taps into my own childhood growing up on a farm where I used to love building and creating things with pieces of discarded machinery.
It’s a novel way to trumpet the launch of the Skoda Citigo, but it grabbed our attention. Well done, Skoda.
By Cars UK