Subaru enjoys best-ever sales month in the USTue, 10 Sep 2013
Subaru sold a whopping 41,061 cars in America during the month of August, which not only represents a 45 percent increase over August of last year, but also the best month of sales for the company, period.
And it's not the relatively new Subaru BRZ that's leading the pack -- Subaru sold 15 times more Foresters than BRZs during the month of August. That's right, the summer days of sliding around town in a sporty coupe are coming to a close, and we think the answer for the ridiculously high Forester sales lies in a quote anyone with a television should be familiar with by now: winter is coming.
The Forester wasn't the only model having a stellar sales month, its best-ever as a matter of fact. The Impreza enjoyed its best-ever sales for the month of August with 6,784 models sold. And that's not even counting the Impreza WRX, 1,235 of which were sold during the month of August.
The XV Crosstrek has been doing well since its introduction a couple years ago.
In terms of sheer numbers, the Subaru Outback was the only other model that achieved unit sales in the five figures during the month of August, with 10,163 cars sold, and it remains the sales leader for the year so far with more than 81,000 examples sold.
We're also keeping an eye on the XV Crosstrek, the production version of which was first shown exactly two years ago at the Frankfurt motor show. Since then the hatchback (it's a hatchback, right?) has enjoyed solid sales in the U.S., and despite its goofy appearance has impressed us with its abilities when we had it in our test fleet. Subaru shifted 4,757 examples of the XV in August of this year, making it the fourth most popular model for Subaru for 2013 in the U.S. But since winter really is coming, we wouldn't be surprised to see it overtake the Impreza for the No. 3 spot as the roads get saltier.
By Jay Ramey