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Suzuki Cervo

Thu, 09 Nov 2006

Suzuki is a relatively low-key brand without the variety of models nor media exposure afforded by rivals, so it might be surprising to learn that over the past fifty years they have not had an annual loss, while their growth rate in Europe since 2000 is on a par with Toyota's. With sales figures now snapping at the heels of Renault, Suzuki has just launched the Cervo, a new car for the K-class segment in Japan.

The Suzuki Cervo follows the popular Grand Vitara and award-winning Swift, and has also been dubbed stylish and sporty. Developed around a 'Fit on my Style' theme, with details including semi-bucket front seats and Bluetooth capabilities, the styling of the Cervo is also more expressive than its cubic forebears. Production is expected to reach 5000 units/month as Suzuki aims to crack the sales top ten. Question is, who's going to have to move down to let them in?