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Toyota Etios concept

Wed, 06 Jan 2010

Toyota Kirloskar Motor Pvt. Ltd. (TKM) unveiled the Etios concept at Auto Expo 2010 in New Delhi, India, yesterday. The four- and five-door models preview a new compact car set to be launched in India later this year. The Etios concept is claimed to incorporate technology and quality features that have been developed by Toyota specifically for India.

"In the process of development of Etios, I have visited many Indian cities and homes to understand the market and interact with customers," Yoshinori Noritake, chief engineer for passenger vehicles, said at the unveiling. "The design concept of 'bold simplicity' represents the pursuit of the perfect combination of functionality and affordable luxury.

"More than 2000 engineers in India and Japan have worked in close collaboration for four years to ensure the perfect blend of local design sensibilities and unmatched global quality standards that is Etios."

Vice chairman Kazuo Okamoto added: "Our tagline of 'world first, India first' represents our choice of India for the global premiere of the Etios concept, following which exports to other countries will be evaluated."