Toyota charity puts boots on the ground in DetroitWed, 09 Jan 2013
For the second year in a row, Toyota has chosen to celebrate the opening of the Detroit auto show with a philanthropic gesture.
In order to help homeless women and children in the Detroit area, Toyota's “Walk in my Boots” community project will partner with Moosejaw, a Michigan-based outdoor retailer, to donate new boots to residents of The Salvation Army Denby Center for Children and Family Services in Detroit.
Toyota will also be providing a luncheon buffet for the residents when they deliver the boots and donating $10,000 to the facility to help with operations' costs.
According to Toyota, 95,000 Michigan residents were homeless in 2011 and 14,000 of those were children under the age of 11.
About the Detroit auto show
The annual North American International Auto Show, better known as the Detroit auto show, has maintained its place as a barometer for the entire industry. For 2013, NAIAS takes place Jan. 14-27 and will host concept cars, green cars and supercars from all the major automakers, including what's expected to be a highlight this year: the new 2014 Chevrolet Corvette. Check out Autoweek's complete coverage of the Detroit auto show here.
By Sherrice Gilsbach