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Toyota teases new Corolla. Yay.

Tue, 21 May 2013

Remember when Toyotas used to be weird? Sure, they've been doing some marginal experimentation lately, bringing us one half of the Febreze twins and making the Lexus GS a legit good driver's car. But oh, when will they cast the mantle of staid sturdiness fully into the wind?

It's not likely with the new Corolla, which they previewed with the mishmash Furia concept at Detroit, and it's unlikely with the watered-down version of that car, the new Corolla, which'll fully appear on June 6th. The company put up a picture of a taillamp with an "S" on its Facebook page.

Meanwhile, we're posting this Japanese-market Starlet advertisement from 1991, instead. Watch it, grin and waddle about in a state of bemused merriment for the rest of the day. We're about fulfillment here at Autoweek -- even if it's fulfillment you didn't know you needed.

We're done with manufacturer efforts to drag vehicle reveals out for weeks and months. It's a marketing gimmick, and it's jumped the shark -- we're taking our ball and going home.




By Davey G. Johnson