Video: BMW’s beautiful Design Portrait of Karim Habib

We're often inundated with videos from OEMs. Many are thinly-disguised PR-laden party political broadcasts but occasionally we're presented with gems such as this Design Portrait of Karim Habib from BMW.

Ok so we don't really believe the Head of Design, BMW Automobiles sits dreamily sketching at a perfect desk with only a delicate espresso for company or that he cruises Munich in a (gorgeous) 2002 tii oldtimer for inspiration, but as an insight into what makes Habib tick, his design philosophy, and how he came to be in such a position, it's a beautifully-shot treat.

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Who's Where: Karim Habib appointed Head of BMW Design

By Owen Ready