Video: GM's Frank Saucedo, Niki Smart and Gael Buzyn on the Elmiraj conceptFri, 16 Aug 2013
GM director advanced design Frank Saucedo features in a new video explaining the design process behind the new Elmiraj concept.
Saucedo, who oversaw the concept's development at GM's advanced design studio in North Hollywood, California, talks about how the Elmiraj – the second in a series of three concept cars that began with last's year Ciel – is a study of how they can progress and evolve the carmaker's ‘Art and Science' design philosophy.
GM's interior design manager Gael Buzyn and exterior design manager Niki Smart also feature, with Smart explaining how the Elmiraj concept is focused on the notion of ‘the drive' and has been designed to reflect dynamism while the Ciel was about ‘the journey', represented by a luxurious interior.
Check out the full video on the left to find out more.
By Rufus Thompson