Video: Peter Schreyer on premium proportionTue, 03 Apr 2012
Kia has released a short film featuring Peter Schreyer that provides an insight into the world of premium car design in which he explains the importance of proportion.
In the presentation, Schreyer sketches the company's new K9 sedan, describing how a rear-wheel drive platform affects the car's design, with its generous wheelbase, short front overhang and the 'prestige distance' between the center of the front wheel and the A-pillar.
Interview: Peter Schreyer, Chief of Design, Kia
By Rufus Thompson