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Video: Peter Schreyer on premium proportion

Tue, 03 Apr 2012

Kia has released a short film featuring Peter Schreyer that provides an insight into the world of premium car design in which he explains the importance of proportion.

In the presentation, Schreyer sketches the company's new K9 sedan, describing how a rear-wheel drive platform affects the car's design, with its generous wheelbase, short front overhang and the 'prestige distance' between the center of the front wheel and the A-pillar.

Related stories:
Interview: Peter Schreyer, Chief of Design, Kia

By Rufus Thompson