Volkswagen launches 'Future of the Car'Thu, 10 Jul 2008
Volkswagen has launched a new micro-site which looks at what people may be driving in the future - or whether they will be driving at all.
Revolving around a short film set in the year 2028, in which a father tells his son about the automobile world of 20 years ago, the website showcases the Wolfsburg-based automaker's vision of the automotive world 20 years from now.
These 'visions of the future', which take shape in the form of three autonomous concept cars called the 'One', 'Ego' and 'Room', offer an insight into the automotive world of tomorrow as seen through the tinted spectacles of Volkswagen developers and designers.
The One is a single passenger car which can tilt forwards for parking and link to other like vehicles for train-like traveling at peak times. The two-passenger Ego features an exterior that can be personalized through holograms, and the Room family vehicle has rotating front seats for face to face user interaction.
The Webspecial "demonstrates how the cars of the future can communicate with traffic lights, how holographic displays in the cockpit can assist the driver and how we can generate even more driving pleasure and still keep our cars emission-free," said Jochen Sengpiehl, Volkswagen Passenger Cars Head of Marketing.
The interactive site allows users to select individual links to take a look at the automotive future. Intuitive navigation guides the user through the website, which combines classical film sequences with 3D effects, while a 'talk to us' feature gives users the opportunity to share their comments and create their own individual information packages for downloading.
Have a look for yourself by clicking the link below:
Volkswagen 2028 micro-site
By Eric Gallina