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Web site lets fans customize a Ford Mustang

Fri, 16 Sep 2011

Ford Mustang fans fantasize about creating their own version of the celebrated car and now they can do so--digitally.

A new Mustang Web site set to launch on Sept. 20 lets enthusiasts create their dream pony car. They can choose from the Mustang V6, the Mustang GT, the Boss 302 and the Shelby GT500, using three different backgrounds, five different angles and hundreds of accessories such as body kits, wheels, decals and grilles.

“This site lets Mustang fans customize cars to their heart's content,” said Brian McClary, Ford social and emerging media specialist. “It's a simple-to-use layout that lets users take the base design of Mustang and run with it.”

Users can post their created cars to their Facebook walls and compete against other users' creations, with friends' votes tallied on a leader board. Check it out at www.ford.com/cars/mustang.




By Julie Alvin