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Who's Where: Sielaff and Egger take on new roles in 2012

Thu, 22 Dec 2011

Both Wolfgang Egger and Stefan Sielaff will take on new roles in the latest move of car designer chess within the Volkswagen Group.

Egger takes over the position of Head of Audi Brand Design from Sielaff, who will become Head of Interior Design for the Volkswagen Group as well as Head of the Volkswagen Design Center in Potsdam. Their respective roles will become operational on 1 February 2012.

Stefan Sielaff's appointment as the Volkswagen Group Head of Interior Design continues his illustrious career, which has included spells as the Head of Audi Interior Design and Design Director of Mercedes-Benz's Interior Competence Center from 2003 before returning to Audi in 2006 to replace Gerhard Pfefferle as Head of Audi Design.

His new position puts him charge of the interior design direction of all of the group's brands: Skoda, SEAT, Volkswagen, Audi, Bentley, Lamborghini and Bugatti.

Wolfgang Egger first joined the VW Group in 1998 as SEAT Chief Designer before returning to the Fiat Group in 2001 as Alfa Romeo's Chief Designer, where he worked on the 8C Competizione. During his previous spell at Alfa Romeo, he was also responsible for the Nuvola Concept, 156, 166 and 147 under Walter de'Silva's direction.

In 2007 he followed de'Silva by replacing him as Head of Audi Group Design, a role he will continue to fill alongside his new responsibilities.

By Owen Ready