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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Volkswagen XL1 priced at £98,515 - 30 coming to UK

By Nikolai Attard Motor Industry 30 June 2014 15:16 Volkswagen has announced the price for the energy-efficient XL1, which has now gone on sale in the UK. Only 200 VW XL1s will be built, with up to 30 making their way to deep-pocketed early adopters in the UK. The XL1 was on show at last weekend’s 2014 Goodwood Festival of Speed where it silently whirred up the hill in front of 50,000 spectators on Sunday.

BMW i3 starts at $42,275

The electric BMW i3 mini crossover will cost $42,275, including destination, when it debuts to the press on July 29. The company is hosting three simultaneous launch events in London, New York and Beijing. The production version of the car was first seen at the Frankfurt motor show in March.