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Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.

Electric Land Rover Defender at Geneva 2013

Land Rover has built seven electric Defenders to act as research vehicles for EVs off-road. All seven Defender EVs will be at Geneva 2013. What it is is the 2013 Land Rover Defender – in a variety of body styles – with the diesel gubbins removed and replaced with a big bank of batteries and an electric motor, as Land Rover try to find out if EV off-roaders have real world application possibilities.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.