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College Exhibition: IAAD - 'Italian Sportivity: The New Generation'

Demonstrating the development of new concepts for Alfa Romeo and Ducati, the Automobile Museum of Turin, Italy, has been hosting an exhibition entitled 'Italian Sportivity: The New Generation'. The work was produced by Transport Design students from Turin's Institute of Applied Arts and Design (IAAD). Working with designers from both companies, IAAD students were given a pair of options to chose from: two wheels or four; Ducati or Alfa Romeo.

Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.

2014 EyesOn Design Vehicle Categories Announced

The vehicle categories for this year's EyesOn Design exhibition have been announced. Each of the seventeen categories has been selected to complement the theme of this year's – 'Automotive design's influence on popular culture'. The organizers have chosen the theme and the cars on display to provoke 'a nostalgic reflection about cars that have, through their design, affected the popular culture of their day.'More than 250 vehicles will be shown, representing the following categories: 50th Anniversary of the GTO – celebrating 50 year's of Pontiac's muscle carClassic Era – high culture becomes pop culture, from the mid-20s to WW2 100 Years of Dodge – a century of survival and success storiesColor, Chrome and Fins – symbols of post-war American optimism 1964 New York World's Fair – 50-years on from the event in Queens 50th Anniversary of the Ford Mustang – the original pony car Tuners – the evolution of car personalization from 1967 to todayMuscle Cars – high horsepower straight from Detroit Working Class of 1928 – American car culture is born Pure Michigan – a celebration of some of the lesser-know makers from Flint, MI Personal Luxury Coupés – a look at the high-end mid-size coupés of the 1970s Movie & TV Cars – including four-wheeled stars from the big and small screenMaserati – highlights from 100 years of the Italian makerStock to Rock – standard models paired with their heavily customized twins Collector's Circle – supporting car collectors and their hobby Military Vehicles – from war-torn roads to off road heroesIndian Motorcycles – an enduring and endearing tribe founded back in 1897 This year's recipient of the Lifetime Achievement Award – Peter Schreyer – will also receive his accolade at the event.