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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Mini Clubvan concept

The 2012 Geneva motor show will see Mini further expand its brand with a new commercial model. The Clubvan concept is essentially a panel van variant of the Clubman wagon, pitched at premium small business as an up-market alternative to the traditional city van. The Clubvan retains the Clubman's asymmetrical body shell, complete with double rear doors and the small 'club door' on the right-hand side of the car.

Survey Finds Almost A Third Of Drivers 'Nod Off At Wheel'

ROAD safety charity Brake and insurance company Direct Line have uncovered a worrying number of drivers have admitted to nodding off when behind the wheel. Of the 1,000 drivers sampled, almost a third admitted to momentarily nodding off while seven percent claimed they had actually fallen asleep while driving. Also, 49 percent of the drivers surveyed said they had driven after less than five hours of sleep.