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GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.

Mazda MX-5 GT Concept debut at Goodwood Festival of Speed

A Mazda MX-5 GT with 205bhp is to debut at the Goodwood Festival of Speed to gauge customer reaction for a production GT. We do tend to think that MINI are the masters of the limited edition model, but Mazda come close with special editions of the MX-5. At Goodwood this week we’re going to be treated to the latest MX-5 special with the debut of the MX-5 GT, sporting 205 bhp from its naturally aspirated 2.0 litre.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.