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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

KTM's four-wheeled future

By Ben Purvis Motor Industry 25 February 2008 11:26 KTM's X-Bow track day car is just the start of a five-model line-up that will include Dakar and Le Mans endurance racers. Stefan Pierer, the youthful-looking 51 year-old CEO of KTM, has revealed to CAR how he intends to turn his company into the Austrian equivalent of Lotus. The unveiling of the production version of the Audi-engined, carbon-monocoque X-Bow at the Geneva Motor Show on March 4 2008 is exactly one year on from the first showing of the prototype.

Where did the word 'automobile' come from?

On Jan. 3, 1899, the New York Times printed the word "automobile" upon its austere pages. It wasn't the first publication to do so; Scientific American used the phrase "automobile carriage" in a May 14, 1898, review of the Winton Motor Carriage, but the Grey Lady -- a more influential publication -- was the first to debate the term.