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Video: Yasushi Nakamuta on Mazda 3's 'unique' design process
Wed, 03 Jul 2013It may be leaden with PR-talk but this short presentation by Yasushi Nakamuta, Mazda's director of advanced design studio at the press unveiling of the new Mazda 3 in Melbourne is still worth a couple of minutes of your time. But while the 3 is undeniably attractive we can't help but feel that the 'unique' design process Nakamuta describes (which appears wholly conventional to us) has resulted in little more than a thoroughly normal product. Take a look for yourself at the video to your left.
Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Michelin Announces Finalists for 2011 Challenge Design Competition
Tue, 04 Jan 2011The following designers' vehicle concepts will be displayed in the Michelin Challenge Design exhibit from January 10-23, 2011: Colin Pan, China Sang-June Lee, Kyung-Kuk Kim, Seoung-Bin Lee, South Korea 2:1 Industrial Design Team, Brazil Ramon Ramirez, Mexico Carlos Arturo Torres, Colombia Hui Wang, China Sergio Andres Ortiz, Colombia Lukas Kuba, Czech Republic Gunwoong Kim & Suji Kim, South Korea Attila Tari, Hungary Sadegh Samakoush Darounkolayi, Afghanistan Kyu-Hyun Lee, Sol Lee, Hae-Won Jo, South Korea David Cardoso Loureiro, Belgium Ralph Tayler-Webb, United Kingdom Antti Eskeli, Finland Kyoung Soo Na, South Korea Federico Beltran, Ivan Orozco, Edmundo Platt, Mexico Eduard Gray, Sweden Cristian Armando Polanco Sosa, Guatemala Artem Afanasev & Aleksey Kazakov , Russia Shinsuke Aizawa, Japan Jordie Lewis, Canada Xiaowu Huang, China Zhi Min Lin, China Pai-Ching Hu, Taiwan Peixin Li, China Mike Simonian, Maaike Evers, Laure Garreau, USA Gabriel Wartofsky, USA Dario Alejandro Narvaez, Colombia Andrey Alekseev, Russia Marko Lukovic, Serbia Mohammad Ghezel, Iran Hugo Carlos Fernandez, Spain Thierry Dumaine, France We'll bring you more on the finalists' work when we see them on display at the NAIAS next week. But in the meantime, if you'd like to have a chance to see your design shown at the NAIAS next year, enter the 2012 Michelin Challenge Design competition. Pre-registration for the 2012 competition is open until 4 March 2011. Visit the competition website by clicking on the link below: Michelin Challenge Design 2012 Related Articles: Michelin launches 2012 Challenge Design competition Four CCS students win awards in 22nd annual Michelin/CCS competition
