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Lincoln, Chrysler score high in AutoPacific satisfaction survey

Lincoln and Chrysler were the top-ranked brands in AutoPacific's national customer-satisfaction survey for 2011. This was the 15th installment of the annual survey, measuring which brands do the best job keeping customers happy. Lincoln snagged Highest Satisfaction Premium Brand and Chrysler won Highest Satisfaction Popular Brand this year.

Infiniti to tap Nissan UK’s fleet customers to grow sales

Infiniti to leverage Nissan Corporate Sales for growth in the UK We do have a habit of taking the Michael out of Infinit’s efforts to grow car sales in the UK. We’ve often wondered if they’re working on a strategy that goes counter to logic in the hope it pays dividends. For example, the obvious route for Infiniti was a hard push on private buyers of luxury cars and positioning themselves as the ‘Sporty’ alternative to that other Japanese luxury brand, Lexus.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?