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Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.

New British car company aims for bespoke market

A NEW BRITISH car company has been launched and the Alcraft Motor Company aims to offer bespoke designs based on existing models. The company says it will offer enhanced designs for Aston Martin, Jaguar and Land Rover models to begin with. Each design will be unique to the customer in a move that harks back to the days of coachbuilt cars of the 1920s.

Pagani Zonda R – the Ultimate Video

Great video of the Pagani Zonda R below Well, ‘Ultimate Video’ may be slightly overstating the case, but it is a crackingly good video. As we said when we reported that Pagani were taking a Zonda Cinque Roadster to the Geneva Motor Show - and again when we told you about the Zonda Tricolore – we are almost at the end of the Zonda, with the Pagani C9 due to bow on the world stage in September undisguised (although we’ve seen plenty of Pagani C9 spy photos). So the Zonda isn’t really news any more, and the Zonda R even less so.