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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Porsche Panamera – Promo Video

Porsche has released a new Video of the Porsche Panamera But with the first Panameras getting out on the road, and the Porsche Panamera launching in the UK (Porsche Panamera UK prices) in September, Porsche has released a promotional video showing a ‘Day in the Life’ of its new 4-door coupe. The Panamera comes in three flavours to start with – the Panamera S (V8), the Panamera 4S (V8) and the Panamera Turbo (V8 Turbo) – with prices starting from £72,266 and rising to £95,298. But that’s just the start.

Who's Where: David Hilton appointed Head of Exterior Design for Bentley

David Hilton has been appointed Head of Exterior Design for Bentley Motors, based in the UK. The super-luxury brand – owned by the Volkswagen Group – is headed by CEO Wolfgang Durheimer, who is also in charge of Bugatti design development. US-born Hilton replaces Raul Pires in Crewe, Cheshire, after he left Bentley at the end of 2011 to join VW-owned Italdesign.