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Win a race, win a 2015 Hyundai Genesis Coupe Ultimate

Want to put your track skills to the test and receive more than just the notoriety of the quickest lap time? The opportunity to win more than pride is here: Hyundai Motor America is teaming up with the Skip Barber Racing School to create the 2014 Hyundai Time Attack Challenge, and there's a 2015 Hyundai Genesis Coupe Ultimate on the line. The challenge allows students who attend a performance driving program at a Skip Barber Racing School location the opportunity to compete for the quickest lap time.

Microsoft demos Apple CarPlay rival

The battle between Microsoft and Apple is being fought on the desktop, on the smartphone and now in the car. At its Build 2014 developer conference, held earlier this month in San Francisco, Microsoft demoed an early version of Windows In The Car, its response to Apple's CarPlay system we saw at the Geneva Show back in March. As you'd expect, In The Car's design follows the look of Microsoft's latest Windows and Window Phone operating system pretty closely.

BRP Design Center Inauguration

On September 10th, Canadian powersports specialist BRP inaugurated its new Design & Innovation Centre in Valcourt, Quebec (one hour south-east of Montreal, near the US border). This new 5000 m2 state-of-the-art building will house BRP's design and advanced concept teams working on all its brands and product families: the Can-Am spyders and ATVs, Lynx and Ski Doo snowmobiles, Sea Doo personal watercrafts and speedboats, and related lifestyle and accessories design. The team of 60 individuals includes transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modelers, molders, painters, and management.