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Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).

Audi designer to head VW's design center

Volkswagen AG has picked Stefan Sielaff, its current head of Audi design, to lead the VW design center in Potsdam, Germany. Sielaff, 49, will replace Thomas Ingenlath, who is leaving the company. The change will be effective Feb.

Bonneville broadcast will add pepper to the salt

If you've ever been to Bonneville during Speed Week, you know what a thrilling corner of the motorsports world the place occupies: standing out on the endless, blazing-white expanse of salt, hearing the cars before you see them, seeing first the roostertail of salt rocketed into the air, then the tallest part of the rear fin, then the car itself, blasting over the curvature of the Earth, followed by engine cutoff, popping chutes, deceleration and the giddy celebration of driver and crew as yet another record falls. But most people -- those with jobs, kids, responsibilities (where are your priorities, people???) -- will never get a chance to go. So this year, the Southern California Timing Association has made a deal to broadcast audio of the entire Speed Week live, as it happens, direct from the salt, on the fabulous internet.