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Jaguar explains 'The Art of Villainy'

British actor Tom Hiddleston reprised his role as baddie of note in the latest Jaguar F-Type coupe #GoodToBeBad ad campaign. This one is called “The Art of Villainy.” The 2 minute, 30-second clip debuted on YouTube on Tuesday. The campaign poses that Brits always make the best villains due to their accent, elocution and style.

Motion Simulation TL1: Ariel builds an immersive simulator

Ariel Moto Company, makers of the mad-yet-minimalist Atom sportscar, have teamed up with new UK firm Motion Simulation to develop and manufacture the TL1 immersive motion simulator. Featuring a spherical immersive projection screen and adjustable driving position, the TL1's composite pod allows vicarious thrill-seekers to try piloting anything from an F1 car to a combat aircraft with a greater degree of realism than existing simulator chairs. In the video above, the TL1 is configured as as Touring Car racer.

This bus concept brightens up journeys with transparent LCD screens

Designer Tad Orlowski has explored how technology could shape public transit vehicle design with his new ‘Willie' bus concept, which trades windows and body panels transparent LCD screens. With static advertising space replced with LCD screens the bus is transformed into a mobile billboard that display not only advertising but also information such as route plans, weather reports and suggestions for tourists. They could also have touch functions, allowing passengers to interact with the displays.