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Teen-created PSAs combat distracted driving

Two widely held assumptions about 21st-century American teenagers is that they're too busy with their smartphones to have any interest in cars and that any who manage to find their way behind the wheel are too distracted to drive safely anyway. These generalizations are broad, unfair and perhaps even counterproductive -- yet they're reinforced every time distracted driving leads to a preventable tragedy. That's why we were glad to see young drivers take action by creating a series of anti-distracted-driving public safety announcements for the Teens Drive Smart Video Contest.

Horace takes the lead on road safety

MORE BITE has been added to the Think! road safety campaign in the form of animated figure Horace the dog. Created by Wallace and Gromit company Aardman, Horace has been introduced to highlight a road safety competition in which schoolchildren will be asked to create their own short animated films to communicate key road safety messages to fellow pupils.

Audi ARE buying Ducati

Audi to buy Ducati Audi has entered in to an exclusive deal to buy supercar bike maker Ducati in a deal said to be worth €250 million. The ‘For Sale’ sign has been discretely above the door at superbike maker Ducati for some time, and the money has been on Mercedes snapping up some two-wheeled prestige to add to its four-wheel stable. But it now looks like Audi has beaten them to the prize and look set to buy Ducatti.