Bosch 13860 Oxygen Sensor on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Mercedes SLS AMG DROPPED in the U.S.

In what seems a strange move, MBUSU – Mercedes in the States – is dropping the SLS AMG from its range in favour of the SLS AMG GT. When the Mercedes SLS AMG GT was revealed last week we were sure it was a new addition to the SLS range; a more edgy SLS for those wanting a bit more hard-core from their SLS and willing to dig a bit deeper to have one. And it is.

New Ford Edge Concept previews larger Ford SUV for Europe: Los Angeles Auto Show

New Ford Edge Concept previews larger Ford SUV for Europe Ford, just like all mainstream car makers, knows that the SUV and Crossover are fast becoming the transport of choice for families. So Ford has a plan to cover all the SUV bases with a range of new products that will sell in all Ford’s global markets. That includes the new Ford Kuga, the Fiesta-based Ford EcoSport and now this new Ford Edge which, although billed as a concept at the LA Auto Show, is very close to the new production Ford Edge that will be heading for sale in the UK and Europe late in 2014.