Bosch 15643 Oxygen Sensor on 2040-parts.com
Chino Hills, California, US
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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
SRT Viper GTS-R takes to the track
Mon, 11 Jun 2012The boys from SRT put a few hot laps on its 2013 Viper GTS-R on Friday in preparation for running with the American Le Mans Series. Team wheelman Marc Goossens was behind the wheel at the 2.279-mile, 14-turn Carolina Motorsports Park in Kershaw, S.C. Check out the one-minute video above and the comments below from SRT director of marketing and operations Beth Paretta, driver Marc Goossens and road racing manager of SRT Motorsports Gary Johnson.
British drivers shun autonomous cars in new survey
Mon, 28 Jul 2014Google autonomous car: most British adults remain sceptical By Tim Pollard Motor Industry 28 July 2014 14:14 A quarter of British adults fear autonomous cars will be unsafe - and 56% would never buy a driverless car, it was claimed today. The survey by Churchill Car Insurance reveals that entrenched attitudes in Great Britain put the new generation of autonomous cars at a disadvantage before they’ve even turned a wheel on British roads. Google is leading the charge towards autonomous driving, but most major car manufacturers are also dabbling in driverless cars.