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VW Phaeton (2010 / 2011) facelift revealed
Thu, 22 Apr 2010Volkswagen has given the Phaeton a facelift. Debuts at the Beijing Motor Show. It’s very easy to forget that VW’s flagship Phaeton even exists.
Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Interior Motives China Conference 2007
Mon, 21 May 2007There are 1.3 billion people in China, with 38 million cars between them. 7 million new cars were sold last year, nearly 9 million are expected to sell this year - a growth rate of over 25%. Of the 140 different Chinese car companies, the top ten are responsible for 85% of sales.