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Dodge plans first-quarter ad blitz, including Super Bowl
Thu, 23 Dec 2010Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.
Jeff Koons creates 17th BMW Art Car
Mon, 07 Jun 2010Jeff Koons has unveiled his latest creation the 17th BMW Art Car, a M3 GT2 racecar painted in a vibrant explosion of colors that will race at Le Mans on 12 June. "I wanted to make visual the raw dynamism, the power and the vitality of this car," he told CDN at the Centre Pompidou in Paris last week. "The car's biological narrative is to perform.
Who's Where: GM Design announces major global restructuring of design executives
Thu, 27 Jun 2013GM Design has announced a major reshuffle of its global leadership team, with Mark Adams, current executive director of Global Cadillac and Buick Design and GME vice president of Design, amongst the movers. Designed to boost the emphasis of the carmaker's various brands, including Buick and Opel, the restructuring – which comes into effect on 1 September – will focus on improving joint strategies, theme development and innovation. Mark Adams will head back to Germany to take up the position as GME vice president of Design and champion for Opel/Buick brand strategies and design language.
