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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
Audi A1: the marketing blitz falls flat – & rolls over
Mon, 24 May 2010The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.
College Exhibition: Umea Institute of Design Degree Show 2007
Fri, 15 Jun 2007Masters students at Umea University Institute of Design exhibited their final projects in at their annual Degree Exhibition in early June. This year, a record 45 students exhibited their work, including 13 from MA Transportation Design, 8 from MA Advanced Product Design, 10 from MA Interaction Design and a further 14 from the BA Industrial Design course. This year's MA Transportation Design programme was led by Lasse Pettersson, with Nick Coughlan as external tutor.