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Citroën designers: Design students have 'golden opportunity'

Today's car design students "have got a fantastic opportunity in a very different world," say Citroën designers. Though the automotive industry has been suffering in many regions in the current economic climate, the next generation of car designers "have got a fantastic opportunity," says Andrew Cowell, Senior Design Manager at Citroën, in conversation with Car Design News at the Royal College of Art, London. "The industry will evolve quite a lot, and these guys (the students on the postgraduate Vehicle Design course) will come out into a very different world." "They'll start in a very interesting period", says Alexandre Malval, Citroën Design Director and himself a graduate from the RCA course.

Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.

Spyker confirms new Saab 9-3 coming in 2012

Spyker, Saab’s new supercar-building owner, has outlined its plans for the brand – which include a new 9-3 range – ahead of an extraordinary general meeting on 12 February where it hopes its shareholders will ratify its purchase of the ailing Swedish car company. If it gets the green light, Spyker and Saab will be renamed as Saab Spyker Automobiles NV – though each company will operate separately – and Saab will be positioned as 'an independent performance-oriented niche car company with an industry-leading environmental strategy'.  Up first is the new 9-5 – which will be launched this summer – followed by an Estate version and an Audi Allroad-aping 9-5X. The new Cadillac SRX-based 9-4X SUV will arrive in early 2011, and Spyker is plotting the new 9-3 a year later.