Brexhaust 106-0020 - Direct-fit Series™ Exhaust Kit on 2040-parts.com
Saint Paul, Minnesota, United States
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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Flavio Briatore legal challenge to FIA ban
Sun, 18 Oct 2009Flavio Briatore is launching legal action to get his lifetime ban overturned Flavio Briatore will start legal proceedings in the Paris Tribunal de Grande tomorrow in an attempt to overturn the lifetime ban he received from the FIA for his part in the ‘Singapore-Gate’ race fixing episode, which saw Nelson Piquet Jnr intentionally crashing his car to allow team mate Fernando Alonso to take victory in the 2008 Singapore Grand Prix. Briatore is claiming the life time ban from involvement in any FIA sanctioned Motor Sport – including driver management – is a legal absurdity. And he probably has a point.
Porsche Boxster growing to make room for small two-seater, report says
Mon, 16 Aug 2010The next-generation Porsche Boxster will get a longer wheelbase and measure nearly 173 inches long overall, British magazine Autocar says on its Web site. Why is the Boxster growing? To create room at the bottom of the Porsche lineup for a new two-seater based on the Volkswagen BlueSport concept shown at the Detroit auto show in 2009, the report says.