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Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

Hyundai previews small SUV with Geneva show concept

For an idea of what Hyundai's next small SUV will look like, pay attention to the concept that debuts at the Geneva motor show next month. We previously knew it as the HED-6, according to the recently released sketch. But Hyundai announced that it is now calling the vehicle the ix-onic (pronounced "ik-sonnik").

2010 LA Design Challenge entrants revealed

Entries for the 2010 Los Angeles Design Challenge have now been revealed. The futuristic proposals, which called for designers to envision a 1000lbs (454kg) 2+2 vehicle that delivers comfort, safety and satisfactory driving performance without sacrificing the emotional connection today's consumers demand from their vehicles, come from the west coast design studios of seven automakers – General Motors, Honda, Mazda, Mercedes-Benz, Nissan, Toyota and Volvo. For the first time since the Challenge's inception, studios outside California have also been allowed to enter the competition.