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Hyundai ix35 makes it to Harrods

The Hyundai ix35 makes it to a Harrods window display We’re not too sure whether we should take the news that the Hyundai ix35 will take pride of place in one of Harrods’ Brompton Road window displays is indicative of the progress Hyundai has made in the last couple of years, or it’s the new owners’ policy to show its visitors what the proletariat are driving these days. Whichever it is, there will be a top of the range Hyundai ix35 Premium in dazzling white strutting its stuff – well, sitting in the window anyway – in one of Harrods’ window displays for the whole of this week (w/b 7/6). This whole ‘Hyundai in Harrods’ is a bit of PR flim-flam to get some headlines and copy (see, it works) but it does show just how far Hyundai has come.

Peugeot Unveils Hybrid Le Mans Racer

By Ben Whitworth Motor Industry 07 October 2008 13:03 Peugeot used the final round of this season’s Le Mans Series at Silverstone this weekend to show off its new hybrid-powered 908 HDi FAP racer, which features a similar kinetic energy recovery setup to next year’s Formula 1 system.The 908’s ‘HY’ undertook a number of demonstration laps in front of the packed grandstands and showed how Peugeot’s passenger car technology is filtering through to its motorsport activities.Over the weekend, the Automobile Club de l’Ouest – the company that runs the Le Mans series – announced a raft of aerodynamic and air-intake changes to next year’s regulations to even out the advantages of diesel over petrol. But rather frustratingly for Peugeot, there were no moves to incorporate hybrid powertrains in the 2009 season.But Peugeot claims that it will enter the 908 HY into next year’s Le Mans Series as a ‘Double Oh’ non-competitor to further evaluate the car’s hybrid technology.The HY’s layout comprises three key components - an 80bhp gear-driven electric motor-generator which replaces the conventional starter motor, 10 lithium-ion battery stacks to store the recovered power (six in the cockpit instead of the conventional battery and four on the left-hand side of the floor pan) and an electronic power converter, located in the rear part of the front left wing, which controls the flow of energy between batteries and motor.The result is a 3-5% mechanical energy recovery – and the associated economy and performance benefits. Over a single lap of Le Mans, for example, the system will recoup lost energy for up to 30seconds.This is then converted into a 20second 80bhp kick can either be meted out automatically by the car’s electronics to bolster acceleration throughout the lap or be selectively used by the driver using a ‘push to pass’ boost button.The additional and modified components add a further 65kg to the car’s weight, but Peugeot’s engineers claim the racecar will still easily meet the minimum regulated weight. “As a car manufacturer we can use motor sport as a research and development tool for the Peugeot brand as a whole,” said Michel Barge, Peugeot Sport’s director.

GM sells trucks through Costco program

Membership warehouse retailer Costco has launched a deal with General Motors allowing its members to buy certain Chevrolet and GMC trucks through select franchised new-car dealers at a "preferred price"--generally equivalent to the price that the automaker offers its suppliers' employees. Rick Borg, vice president of the Costco Auto Program, on Tuesday said the club expects its members to buy more than 5,000 new Chevrolet and GMC trucks under the program. The program runs through Jan.