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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Contest: LA Design Challenge 2007

Audi Virtuea Quattro Designed at the Volkswagen/Audi Design Center California by Heather Shaw, Jae Min, Mattijs Van Tuijl, Karl Strahlendorf and Christian Schoen; the Virtuea Quattro is a single-seat autonomous driving machine. It functions as a solid unit at its core, while providing a myriad of possible holographic exteriors stored in a library and accessible through the vehicle's 'interactive holographic interface'.  Powered by hydrogen, the vehicle combines artificial intelligence with avenues of self-expression. The Virtuea's holographic exterior provides a variety of possibilities, allowing the driver to select from the most innovative designs from one minute to the next.

Ford Escape/Kuga

When we spoke with J Mays about the Vertrek concept car at the 2011 NAIAS in Detroit, he told us "this is about 85 per-cent as the production car will look". On viewing these pictures of the new generation Ford Kuga/Escape, it's clear Ford's chief designer was true to his word. It's significant for being the first true product of the company's ‘One Ford' strategy, which harmonizes the American, European and Asian operations, developing singular products for the global market.