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Banks and Ryan ready for Pikes Peak
Fri, 14 Jun 2013Gale Banks, part-time stunt driver Mike Ryan and the diesel wizards from Gale Banks Engineering will return to Pikes Peak this year with the Freightliner Cascadia that finished ninth in 2012. Competing in the Pikes Peak Open class, the team has been furiously working on the truck at the Banks Performance home base in Azusa, Calif. To get the semi tractor up the 12.4 mile road, Banks is installing its Super-Turbo setup on the 14.7-liter, Detroit Diesel-equipped truck.
BASF MySetta concept showcases industry-leading automotive applications
Mon, 21 Oct 2013Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.