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New Saab 9-5 (2010) prices announced

The 2010 Saab 9-5 arrives in the UK this summer with prices from £26,495. Now the first new Saab 9-5 has rolled off the production line in Trollhatten this week, Saab are wasting no time marketing the car. They’ve sent us a price list for the 2010 Saab 9-5 for the UK, although they’re still not exactly clear when the first 9-5s will get to the UK.

Volvo V60 Polestar teased again (probably)

Volvo V60 Polestar teased again Last week we had a teaser video from Volvo of what we think is probably a proper performance version in the guise of the Volvo V60 Polestar. Now, ahead of a reveal that seems to be scheduled for Tuesday (23 rd November), Volvo and Polestar are back at the tease game with a couple of new images which still leave a bit of ambiguity, but which do seem to be pointing to a V60 Polestar. The front end of the Polestar tease (above) does seem to show a butch front end for the V60, and the interior shot shows the flappy paddles and steering wheel from the interior.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.