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Europe’s economic problems sees UK become biggest Ferrari market in Europe

The Ferrari F12 (pictured) helped Ferrari to strong profits in the first half of 2013 The economic crisis in the Eurozone has seen Ferrari’s sales in countries like Italy and Spain plummet, and Greece managed just one sale in 2012 (and even that came to the UK). But Ferrari have a plan to keep profitability by limiting supply and achieving stronger revenues for the sale they do make – with stuff like Ferrari’s bespoke Atelier and Tailor Made services and Classiche work adding more revenue – to keep them powering forward, and it seems to be working despite poor sales in many European countries. In fact, despite an increase of just 2.8 per cent in volume, Ferrari has managed to increase their profits in the first six months of 2013 by an impressive 20 per cent, with total sales of 3,767 and net profits of €1.22 million.

Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.

Mercedes rethinks its names: new Merc badges explained

At Mercedes, the naming of new models is often trickier than the technology these vehicles convey. Under the current badging hierarchy, most mainstream models use familiar one-letter names like S-class or G-Wagen. So far, so logical.