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Audi A1 e-tron detail – it’s a Wankel-Electric

The latest Audi e-tron - the Audi A1 e-tron Early yesterday we reported that Audi were to bring the third iteration of their e-tron concepts to the Geneva Motor Show – the Audi A1 e-tron. Which makes a lot more sense than trying to make an electric car in to some sort of niche electric supercar, which seemed to be Audi’s aim with the R8 e-tron and the R4 e-tron. Small, urban cars are the only really practical place for an electric car to flourish, and the Audi A1 is a very sensible place to be with the e-tron project.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

College Exhibition: NID Degree Show 2009

Initiated in 2006, the post-graduate diploma program in Transportation and Automobile Design at India's National Institute of Design (NID) is the first program of its kind in India. At the end of last year, the university held its annual degree show showcasing the works of eight graduating students alongside works of junior students at the 'Design Street' at NID's campus in Ahmedabad. During their three year course of study, the students had an option of participating in a joint degree program between NID and Domus Academy in Italy.